The Need
The way
Our assumptions
So, what do we do?
Non-profit organization Good Will Ambassadors
Various educational frameworks
Take a Thank you Abroad project
Ongoing advertisement campaign

Good Will AmbassadorsPeople who live abroad base their opinion on Israel on their personal acquaintance with good or bad “ambassadors” of our country. The personal opinion of the “little citizen”-change to “the man on the street” has an influence on the opinions of the decision makers, and may eventually determine the attitude towards us and the future of our country!

When we travel, our behaviour during our journey, being polite to each other as well as treating the local population with respect, is imperative for our being Good Will Ambassadors abroad.

It is the need of the hour!

These days, more than ever, with the growing anti-semitism and disturbing images broadcasted on television screens all over the world, the behaviour of Israeli travelers abroad is examined through a magnifying glass.

Now is the time, and this is the place where we can contribute and create a better future for ourselves.

The Need

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The way

A behavioural revolution designed to create an awareness of the connection between the individual’s behaviour in his or her environment and their future.

Recruiting hundreds of thousands of Israelis who travel abroad, and teaching them to become good ambassadors of our country through showing a personal example, in their everyday behaviour during their journey.
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Our assumptions

• A personal good ambassador who behaves in a pleasant and respectable way, creates a good atmosphere both for the guest and for the host.
  
  
• On some occasions, the good will ambassador will counteract a bad rumour or impression which was previously created, and will soften harsh sights from Israel which are broadcasted through the various media.
  
  
• With the aid of an extensive range of actions in the fields of education and marketing, we will succeed in establishing and assimilating the message, and create a commitment among Israeli citizens, and a revolutionary reversal of the Israelis’ behaviour both in Israel and abroad.
  
  
• Recruiting youngsters as a principal agent leading the revolution will ensure the success of establishing the message among their families and communities.
  
  
• Raising the awareness of the citizens in Israel and improving the existing atmosphere will encourage manifestation of the positive behaviour and actions needed for our successful future.
  
  
• The Israeli society has succeeded in the campaign for the preservation of wild flowers – we will also succeed in this endeavor!

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So, what do we do?

• We act in order to guide youth in Israel to improve their behaviour as tourists, both in Israel and abroad, so that they will become better ambassadors of our country.
  
  
• We recruit youth (acting in schools, pupils’ councils and youth movements) to participate in carrying the message and assimilating it amongst their families and communities.
  
  
• Parallel to re-enforcing educational activities and assimilating new modes of behaviour, we act in order to publish and expose people to these messages in numerous ways, as we co-operate with various agents from the world of tourism such as airline companies, commercial companies and government institutions.
  
  
• We foster values of tolerance, politeness, and respect for others & differences within the Israeli society, thereby encouraging the creation of a society which practices respect to all races, religions and genders.

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We have founded the non-profit organization “Good Will Ambassadors”

• An Israeli organization run by Israelis, aiming to improve the conditions of Israeli travelers abroad, to create “good ambassadors” of Israeli values, and to improve the image of our country as a member in the international family of nations.
  
  
• A voluntary organization which, beyond the foundation based on the existing volunteers and running projects, will act with the aid of volunteers who are willing to invest their time, enterprise and skills to promote our common goals.
  
  
• An organization which will encourage and participate in every possible co-operation with various institutes, government institutions, channels of media, private or public businesses, organizations or groups willing to address these needs and contribute to promote our goals.
  
  
• A non-political organization whose endeavor reflects the full spectrum of Israeli citizens, whatever their opinion or affiliation. The Good Will Ambassadors organization will guard its independence from any kind of political ideology. This independence will characterize the process of decision making, the choice of financing sources and the monitoring of the organization’s image.

Good Will Ambassadors organization
25 Halechi St., Bnei Brak 51200 Israel
Tel. 972-3-6199608, Fax: 972-3-6163404
www.dogood.org.il

Join us- We are grateful for any assistance

The organization’s projects and activities:

Lectures in high schools and various educational frameworks, encouraging youth to spread the message among their families and communities.

• Lecturing and displaying special computerized presentations with the assistance of volunteers who are experts in education.
  
  
• Harnessing representatives of the pupils’ councils to the endeavor of educating and activating school children to become “good ambassadors”.
  
  
• Recruiting people from the Ministry of Education to give lectures and display presentations to high school pupils.
  
  
• Giving lectures to all youth groups sent abroad to represent Israel on various projects, and to the groups of the “March of Life” project.
  
  
• Working together with youth movements to recruit members to spread the message.
  
  
• Training in teachers’ seminars.
  
  
• Initiating and activating with youth a special program designed to spread the message in the communities through posters, stickers and other devices.

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“Take a Thank you Abroad” project

A Thank you postcard: the front of the post card displays the word “thank you” in various languages. On the back of the card there is an empty space where the visitor may write a note of thank you / a greeting / personal address.

The idea behind the project:
We print millions of colourful postcards for Israelis who go abroad. The postcard and the campaign will raise awareness to the idea of “good will ambassadors abroad”. The project will encourage the travelers to thank those who make an effort on their behalf during their journey, and will provide them with a beautiful and handy device with which they can do so, as well as leaving a special souvenir from Israel.
The postcards will be distributed free of charge in Ben-Gurion airport, in various branches of “Lametayel”, in travel agencies, in airline offices and in big department stores. They can also be ordered through the organization’s internet site. These postcards will be spread all over the world by the “ambassadors”. The goal – distributing 5,000,000 postcards in four different formats all over the world by the Israeli travelers.
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Ongoing advertisement campaign

• Street and newspapers campaign– a constant message with the logo of the organization and the logo of the patron.
  
  
• Television and local radio campaign – a constant or changeable message, emphasizing the name of the patron.
  
  
• Stickers – distribution by volunteers and co-operation with importers and manufacturers of cars who will give the sticker whenever they sell a new car.
  
  
• Activity in areas of sale – flags and material for distribution in petrol stations, bookmarks in book shops.
  
  
• Flights – various materials attached to the meal trays and the written information submitted by Israeli airline companies, advertisements in the journals of these companies and in the films shown on the planes, co-operation with the Duty Free shops regarding distribution of material and printing the logo on their carrier bags, badges worn by air hosts and hostesses.
  
  
• Contacting the Government Advertising Agency in order to distribute posters in schools and public institutions.
  
  
• Travel Agencies – submitting an information leaflet to each tourist, distributing Thank you postcards and printing the organization’s symbol on travelers’ bags.
  
  
• Vast postal contact (through credit card companies etc.) – joining the monthly correspondence.
  
  
• Sports – co-operation with sports people participating in sport events abroad, in order to print the organization’s logo on the games’ tickets, on their sports clothes and materials and to advertise in the various courts during the games.
  
  
• I.D.F. – issuing materials for distribution and for personal use for soldiers who finish the army service.